Social Media Branding Page

Social Media Branding

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Since the term Social Media is used a number of different ways, we want to make sure you understand what we mean when we say “Social Media.”  Social Media is any tool or service that facilitates conversations over the Internet.  Social Media applies to traditional big names such as Facebook and Twitter, but also applies to other platforms you may use that include user conversations, which you may not think of as Social Media.  Platforms such as YouTube, Flickr, blogs, and wikis are all part of Social Media.

Our social media philosophy: Use social media to execute the mission and meet our 2020 goal.

Everything that we do (or don’t do) in the social media universe defines our brand, our essence, what we stand for, our reputation and our three-second blink – all in 140 charters or less.

To do that, we have branding, governance and resources to help you make the most of your social media presence. Please remember that all new social media presences must be approved by National Center Digital Integration Team. For details, please contact the social media lead for your affiliate or email

Please visit our SharePoint site for Life is Why, Stroke, HBP and GRFW social media web banners (Static and Flash, Sign Banners, TV Spot Banners, Facebook, Twitter and Instagram web banners)

If you have any questions, please email us at

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