Life Is Why Assets/Usage

[American Heart Association Life is Why')--]

Branding Guidelines   |   AHA/ASA Logos   |   Program and Event Logos   |   Image Library   |   Infographics   |   PSAs/Video/Content Assets   |   Life is Why Assets  

Life is Why is the new anthem of the American Heart Association and the American Stroke Association. 

The American Heart Association is the nation's oldest and largest voluntary organization dedicated to fighting heart disease and stroke.

We want people to experience more of life's precious moments. To do that, we must be healthy - in heart and mind. It's why we've made better heart and brain health our mission. And together, we've made an extraordinary impact. 

But we are just beginning. Until there's a world free of heart disease and stroke, we'll work together to make a healthier, longer life possible for everyone. Why do we do what we do? Because we are the American Heart Association. And life is why.

A celebration of life, Life is Why offers a simple, yet powerful answer to the question of why we do what we do, every day. As part of the American Heart Association family, we've provided you resources and tools designed to help you activate our new brand and clearly and consistently articulate who we are and why our mission is so important.
 


   

Life is Why™ Assets and Content

Life is Why™ Moms Campaign FY '15-'16 PSAs and Assets

The American Heart Association® is a content-sensitive advertiser. Our public service announcements should not be downloaded or used by any media entity that is publicly positioned against any ethnic, religious or political group, includes adult sexual content or promote the use of alcohol, tobacco or candy. Thank you for your cooperation.

Life is Why™ "Family is Why" 60-Sec Video Download Life is Why™ "Moms Unite Anthem" 30-Sec Video Download Life is Why™ "Moms" 15-Sec Video Download Life is Why™ "Rocky's Story | All for My Kids" 30-Sec Video Download
Life is Why™ "Michaela's Story | Rally Together Moms" 30-Sec Video Download Life is Why™ "Kelina's Story | Moms Are Heroes" 30-Sec Video Download

Life is Why™ Social Media Covers

Social Standard Display Banners

Life is Why™ Spanish Print 

Life is Why™ English Print 

Life is Why Moms Campaign Social Media Covers

DOWNLOAD Life is Why™ Moms Campaign Social Media Covers (ZIP File)
Life is Why Moms Campaign Display Banners

DOWNLOAD Life is Why™ Moms Campaign Display Banners Static & HTML 5 (ZIP File)
Life is Why Moms Campaign Spanish Print


DOWNLOAD Life is Why™ Moms Campaign Spanish Print Files (ZIP Files)
Life is Why Moms Campaign English Print


DOWNLOAD Life is Why™ Moms Campaign English Print Files (ZIP Files)

Local Activation One-Sheet

Life is Why™ Spanish Radio

Life is Why™ English Radio

Local Activation One-Sheet
Use this tool to encourage your volunteers, employees and families who are friends to get involved in this movement. Click the link below to access the local activation one-sheeter.
DOWNLOAD Life is Why™ Moms Local Activation One-Sheet (PDF files)
PREVIEW: Life is Why™ Spanish Radio 30-Second 




DOWNLOAD: Life is Why™ 30-Second Spanish Radio PSA

DOWNLOAD: Life is Why™ 60-Second Spanish Radio PSA 
PREVIEW: Life is Why™ English Radio 30-Second PSA

PREVIEW: Life is Why™ English Radio 60-Second PSA

DOWNLOAD: Life is Why™ 30-Second English Radio PSA

DOWNLOAD: Life is Why™ 60-Second English Radio PSA

The American Heart Association® is a content-sensitive advertiser. Our public service announcements should not be downloaded or used by any media entity that is publicly positioned against any ethnic, religious or political group, includes adult sexual content or promote the use of alcohol, tobacco or candy. Thank you for your cooperation.

Life is Why™ "Family is Why" 60-Sec Video Download Life is Why™ "Moms Unite Anthem" 30-Sec Video Download Life is Why™ "Moms" 15-Sec Video Download Life is Why™ "Rocky's Story | All for My Kids" 30-Sec Video Download
Life is Why™ "Michaela's Story | Rally Together Moms" 30-Sec Video Download Life is Why™ "Kelina's Story | Moms Are Heroes" 30-Sec Video Download

Life is Why™ Social Media Covers

Social Standard Display Banners

Life is Why™ Spanish Print 

Life is Why™ English Print 

Life is Why Moms Campaign Social Media Covers

DOWNLOAD Life is Why™ Moms Campaign Social Media Covers (ZIP File)
Life is Why Moms Campaign Display Banners

DOWNLOAD Life is Why™ Moms Campaign Display Banners Static & HTML 5 (ZIP File)
Life is Why Moms Campaign Spanish Print


DOWNLOAD Life is Why™ Moms Campaign Spanish Print Files (ZIP Files)
Life is Why Moms Campaign English Print


DOWNLOAD Life is Why™ Moms Campaign English Print Files (ZIP Files)

Local Activation One-Sheet

Life is Why™ Spanish Radio

Life is Why™ English Radio

Local Activation One-Sheet
Use this tool to encourage your volunteers, employees and families who are friends to get involved in this movement. Click the link below to access the local activation one-sheeter.
DOWNLOAD Life is Why™ Moms Local Activation One-Sheet (PDF files)
PREVIEW: Life is Why™ Spanish Radio 30-Second 




DOWNLOAD: Life is Why™ 30-Second Spanish Radio PSA

DOWNLOAD: Life is Why™ 60-Second Spanish Radio PSA 
PREVIEW: Life is Why™ English Radio 30-Second PSA

PREVIEW: Life is Why™ English Radio 60-Second PSA

DOWNLOAD: Life is Why™ 30-Second English Radio PSA

DOWNLOAD: Life is Why™ 60-Second English Radio PSA

My Why Card

Life is Why "Your Why Card"
Think about that moment, person or experience that you live for and then put pen to paper. Print and then personalize this card with your Why.

DOWNLOAD Your Why Card 
(PDF files)

Life is Why Picture Frame

Use the Picture Frame
Why do you what you do? What is your "why" in life? Use the Life is Why picture frame as a way to remind yourself of those moments, people, or experiences that you live for.
DOWNLOAD Use the Picture Frame (PDF files)

Activate the Brand

Bring the Brand to Life
Don't know where to start? You can learn more about how to help us bring the Life is Why brand to life.


DOWNLOAD Bring the Brand to Life (PDF files)

Life is Why Posters

Life is Why Posters
Download, post and inspire others with Life is Why posters. 



DOWNLOAD Life is Why Posters
(PDF files)

Desktop & Mobile Backgrounds

Desktop & Mobile Backgrounds
Life is Why is a great motivational message to have on your desktop, smartphone and tablet.


DOWNLOAD Desktop & Mobile Backgrounds (PDF files) 

How to Film Personal Stories

LiW Film Personal Stories Branding Site
One of the most powerful tools we have to make an emotional connection with our audience is through personal stories of those touched by heart disease and stroke. 
DOWNLOAD Tips for Impactful Testimonials  (PDF files) 

Create Your Personal Why Video

Create Your Personal Why Video
Everyone has a reason to live a healthier, longer life. What's yours? If you can answer that question, you can make a powerful Life is Why video.

DOWNLOAD Create Your Personal Why Video (PDF files)

Heart & Torch Animated Logo .mov


 

The American Heart Association® is a content-sensitive advertiser. Our public service announcements should not be downloaded or used by any media entity that is publicly positioned against any ethnic, religious or political group, includes adult sexual content or promote the use of alcohol, tobacco or candy. Thank you for your cooperation.



Life is Why™ "Times Square" 30-Sec Video PSA Download
 

Translated Life is Why™ Essence Video PSAs

The American Heart Association® is a content-sensitive advertiser. Our public service announcements should not be downloaded or used by any media entity that is publicly positioned against any ethnic, religious or political group, includes adult sexual content or promote the use of alcohol, tobacco or candy. Thank you for your cooperation.

Life is Why™ "Essence Video | English" Life is Why™ "Essence Video | Spanish" Life is Why™ "Times Square" 30-Sec Video Life is Why™ "Times Square Sign" Video

Life is Why™ | Essence Video English Version Download

Life is Why™ | Essence Video: Spanish Version Download

Life is Why™ | Times Square 30-Sec Video PSA Download


Life is Why™ | Times Square Signs
Life is Why™ "Affiliate | Local Training" Video | English" Life is Why™ "Advocacy: Terri Ackerson Surviving Stroke" 40-Sec Video | Spanish" Life is Why™ "Advocacy: Terri Ackerson Marathon Runner" 40-Sec Video ?Life is Why™ "Life is Why We Give" Video
Life is Why Affiliate | Local Training Video
Life is Why™ "Affiliate | Local Training Video" Download

Life is Why™ | Advocacy: Terri Ackerson Surviving Stroke 40-Sec Video PSA Download



Life is Why™ | Life is We™ Give Video PSA Download
Life is Why™ "Essence Videos" Several Translations

Life is Why™ | Essence Video Chinese
Life is Why™ | Essence Video German 
Life is Why™ | Essence Video Hebrew 
Life is Why™ | Essence Video Italian 
Life is Why™ | Essence Video Japanese
Life is Why™ | Essence Video Korean 
Life is Why™ | Essence Video Polish 
Life is Why™ | Essence Video Portuguese
Life is Why™ | Essence Video Spanish 
Life is Why™ | Essence Video Arabic

LIFE IS WHY™ PRINT PSA

LIFE IS WHY™ PRINT PSA

LIFE IS WHY™ PRINT PSA

LIFE IS WHY™ PRINT PSA

Life is Why™ DS-8979 Politico Advocacy Print Ad

DOWNLOAD: Life is Why™ Politico Advocacy Print PSA (PDF file)
(No Expiration Date)

LIFE IS WHY™ PRINT PSA

"Need a reason to be healthy in heart and mind" Traditional Chinese Print PSA

LIFE IS WHY™ PRINT PSA

LIFE IS WHY™ PRINT PSA

LIFE IS WHY™ PRINT PSA

Life is Why™ Print English PSA 16x20

LIFE IS WHY™ PRINT PSA

LIFE IS WHY™ PRINT PSA

LIFE IS WHY™ RADIO PSA




LIFE IS WHY™ RADIO PSA




LIFE IS WHY™ RADIO PSA




LIFE IS WHY™ OUTDOOR PSAs

Life is Why Outdoor PSAs

LIFE IS WHY™ WEB BANNERS 

Life is Why Web Banners

In June, the American Heart Association® Life is Why™ "We Give" Campaign implores all Americans to come together and declare their support for healthy living, because Life is Why™.

The initiative is driven by participating retailers around the country asking their consumers to make a donation to the American Heart Association® at a point of sale. The campaign will give consumers a chance to discover their "Life is Why™ statement and create a movement that inspires healthy living. The campaign centers on the Life is Why™ messaging - why we do what we do. Because we are the American Heart Association.®

The American Heart Association® is a content-sensitive advertiser. Our public service announcements should not be downloaded or used by any media entity that is publicly positioned against any ethnic, religious or political group, includes adult sexual content or promote the use of alcohol, tobacco or candy. Thank you for your cooperation.


 




LIWWG Breakroom Goal Poster Activation Card
LIWWG Employee Button Activation Card
LIWWG Counter Card w/Holder Activation Card


Why We Give Campaign "Corp. Campaign Table" Activation Download


Why We Give Campaign "Corp. Campaign Poster" Activation Download


Why We Give "Breakroom Goal Poster" Activation Download