Life Is Why Assets/Usage

[American Heart Association Life is Why')--]

Branding Guidelines   |   AHA/ASA Logos   |   Program and Event Logos   |   Image Library   |   Infographics   |   PSAs/Video/Content Assets   |   Life is Why Assets  

Life is Why is the new anthem of the American Heart Association and the American Stroke Association. 

The American Heart Association is the nation's oldest and largest voluntary organization dedicated to fighting heart disease and stroke.

We want people to experience more of life's precious moments. To do that, we must be healthy - in heart and mind. It's why we've made better heart and brain health our mission. And together, we've made an extraordinary impact. 

But we are just beginning. Until there's a world free of heart disease and stroke, we'll work together to make a healthier, longer life possible for everyone. Why do we do what we do? Because we are the American Heart Association. And life is why.

A celebration of life, Life is Why offers a simple, yet powerful answer to the question of why we do what we do, every day. As part of the American Heart Association family, we've provided you resources and tools designed to help you activate our new brand and clearly and consistently articulate who we are and why our mission is so important.
 


   

Life is Why™ Assets and Content

The American Heart Association® is a content-sensitive advertiser. Our public service announcements should not be downloaded or used by any media entity that is publicly positioned against any ethnic, religious or political group, includes adult sexual content or promote the use of alcohol, tobacco or candy. Thank you for your cooperation.

Life is Why™ "Family is Why" 60-Sec Video Download Life is Why™ "Moms Unite Anthem" 30-Sec Video Download Life is Why™ "Moms" 15-Sec Video Download Life is Why™ "Rocky's Story | All for My Kids" 30-Sec Video Download
Life is Why™ "Michaela's Story | Rally Together Moms" 30-Sec Video Download Life is Why™ "Kelina's Story | Moms Are Heroes" 30-Sec Video Download

Life is Why™ Social Media Covers

Social Standard Display Banners

Life is Why™ Spanish Print 

Life is Why™ English Print 

Life is Why Moms Campaign Social Media Covers

DOWNLOAD Life is Why™ Moms Campaign Social Media Covers (ZIP File)
Life is Why Moms Campaign Display Banners

DOWNLOAD Life is Why™ Moms Campaign Display Banners Static & HTML 5 (ZIP File)
Life is Why Moms Campaign Spanish Print


DOWNLOAD Life is Why™ Moms Campaign Spanish Print Files (ZIP Files)
Life is Why Moms Campaign English Print


DOWNLOAD Life is Why™ Moms Campaign English Print Files (ZIP Files)

Local Activation One-Sheet

Life is Why™ Spanish Radio

Life is Why™ English Radio

Local Activation One-Sheet
Use this tool to encourage your volunteers, employees and families who are friends to get involved in this movement. Click the link below to access the local activation one-sheeter.
DOWNLOAD Life is Why™ Moms Local Activation One-Sheet (PDF files)
PREVIEW: Life is Why™ Spanish Radio 30-Second 




DOWNLOAD: Life is Why™ 30-Second Spanish Radio PSA

DOWNLOAD: Life is Why™ 60-Second Spanish Radio PSA 
PREVIEW: Life is Why™ English Radio 30-Second PSA

PREVIEW: Life is Why™ English Radio 60-Second PSA

DOWNLOAD: Life is Why™ 30-Second English Radio PSA

DOWNLOAD: Life is Why™ 60-Second English Radio PSA