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Life is Why is the new anthem of the American Heart Association and the American Stroke Association.
The American Heart Association is the nation's oldest and largest voluntary organization dedicated to fighting heart disease and stroke.
We want people to experience more of life's precious moments. To do that, we must be healthy - in heart and mind. It's why we've made better heart and brain health our mission. And together, we've made an extraordinary impact.
But we are just beginning. Until there's a world free of heart disease and stroke, we'll work together to make a healthier, longer life possible for everyone. Why do we do what we do? Because we are the American Heart Association. And life is why.
A celebration of life, Life is Why offers a simple, yet powerful answer to the question of why we do what we do, every day. As part of the American Heart Association family, we've provided you resources and tools designed to help you activate our new brand and clearly and consistently articulate who we are and why our mission is so important.